Patagonia: District 15

BRIEF

I helped bring to life this campaign to stop neighborhood oil drilling in Wilmington, one of the most polluted neighborhoods in the US. This work was done in partnership with Communities for a Better Environment and STAND-L.A., two grassroots groups working to protect people from the pollution created by oil and gas infrastructure in Los Angeles.

Our team developed cross-platform creative with the goal to convince Los Angeles council members to enact a 2,500-foot buffer zone between families and oil drilling. The campaign launched with a film, District 15, directed by Anjali Nayar. I worked closely with the advocacy team and our external partners to create infographics and content that can be used for both print and digital executions.

ROLE

Lead Copywriter / Content Strategy

CREDITS

Creative Director: John Goodwin

Art Directors: Whitney Castro

For the advocacy campaign, we built a campaign page on Patagonia Action Works and a targeted Phone2Action and email campaign. Add your voice here.

For the advocacy campaign, we built a campaign page on Patagonia Action Works and a targeted Phone2Action and email campaign. Add your voice here.

We focused the campaign creative on the health impacts that Wilmington residents suffer due to pollution from oil drilling.

We focused the campaign creative on the health impacts that Wilmington residents suffer due to pollution from oil drilling.

Reduce, reuse! We used the infographics we built for the film for in-store displays and event invitations.

Reduce, reuse! We used the infographics we built for the film for in-store displays and event invitations.

We also purchased ad space near Wilmington, on the commuting route of Los Angeles council members.

We also purchased ad space near Wilmington, on the commuting route of Los Angeles council members.